Paid Ads (PPC)
Profitable paid growth
Google and Meta advertising engineered for return on ad spend, not just clicks and impressions.
Overview
A partner for your Paid Ads (PPC) goals
Excellon delivers end-to-end Paid Ads (PPC) services for startups, SMBs and enterprises. Google and Meta advertising engineered for return on ad spend, not just clicks and impressions.
From discovery and design through development, testing and launch, we tailor our approach to your goals, timeline and budget — and keep you informed at every step so there are no surprises.
What we offer
Google Ads
Search, shopping and display.
Meta Ads
Facebook and Instagram campaigns.
Remarketing
Win back visitors who didn’t convert.
ROI-focused
Spend that pays back
- ROI-focused targeting
- A/B-tested creatives
- Conversion tracking
- Budget efficiency
Why choose Excellon
Experienced Team
Senior developers, designers and marketers who have shipped products at scale across industries.
Transparent Delivery
Clear timelines, regular demos and honest communication, so you always know where your project stands.
Results-Focused
Everything we build is tied to measurable outcomes — speed, conversions, retention and revenue.
In depth
Paid ads where every rupee reports for duty
PPC rewards discipline: tight keyword intent, ad copy tested in the wild, landing pages built to convert and negative lists pruned weekly. We run Google and Meta campaigns where spend maps to enquiries you can hear ringing.
Setup is half the battle — conversion tracking, call tracking and offline import done right means optimisation is based on revenue, not clicks.
What is included
- Campaign architecture — search, shopping, remarketing
- Conversion tracking wired to forms, calls and sales
- Landing page CRO — pages built for the click they receive
- Weekly optimisation — bids, negatives, creative tests
Frequently asked questions
Which ad platforms do you run?
Google Ads, Microsoft Ads, Meta, LinkedIn and more — wherever your customers search and scroll.
How much should I budget for ads?
We recommend a budget based on your goals and market, and scale spend as we prove return — you stay in control.
How quickly will I see results?
Paid ads can drive qualified traffic within days; we then optimise continuously to lower cost per acquisition.
How do you reduce wasted ad spend?
Tight targeting, negative keywords, strong landing pages and constant testing keep spend focused on what converts.
Do you report on ROI?
Yes — we track conversions and ROAS and report exactly what your spend returns.
How we deliver
A clear path from idea to launch
1
Discovery
We learn your goals, users and constraints to define what success looks like before any code is written.
2
Design & Plan
We map the architecture and craft interfaces and prototypes you can see, test and refine early.
3
Build & Test
We develop in short, fully tested sprints with visible progress and quality checks at every step.
4
Launch & Grow
We ship carefully, then maintain, monitor and improve your product as your business scales.
Let’s build something great together
Tell us about your project and we’ll show you how Excellon can help you grow.